Pay Per Impression Affiliate Programs - Not In Any Niche
For webmasters running sites with high traffic, looking at affiliate programs offering a pay per impression commission model may be an excellent way of improving your affiliate revenue without the need of referring any visitors to the program.
An impression is simply one view of an ad, most often a banner ad. The ad is served by the affiliate program itself and contains the affiliates own tracking code to monitor the number of views and clicks.
Pay per impression programs measure the amount of impression in thousands, and therefore it is often referred to as pay per mil or pay per mille. The stated commission is what you get per thousand impressions of the banner ad.
The PPM programs work in different ways. Some if not all offer banners for you to use, many have pop-ups or pop-unders, often with a different payout from regular banners and text ads.
As with pay per click programs, advertisers using the PPM model are always fighting people who are trying to cheat the system. Even though regular PPS programs fight their share of frauds, PPC and PPM is far more vulnerable to fraud.
This has lead to an extensive arsenal of tools designed only to catch cheaters, making the top PPM and PPC - affiliate programs very hard to cheat, so dont even think about trying. They will catch you and your earnings will be lost.
Many PPM affiliate programs are in fact small networks of advertisers promoting their sites thru the PPM program. In many cases, this leaves the publisher with many excellent choices as to which product to promote.
In other cases, the PPM program offers their publishers a rotating banner with ads from various companies within a specific niche. As you are not worried about sending clicks, but rather have as many see the ad as possible, this is a good way of having some variety in advertisement, opposed to one banner people grow tired of seeing.
Yet a different set of pay per impression programs have adverts of a contextual nature. You only need to insert a small affiliate script on your pages to make on-target ads appear. A few of these programs offer you to serve multiple adverts on the same page, thus increasing your affiliate commission.
Paying publishers for impressions, without knowing if you are gaining anything in sales or traffic, is risky. Thats why most PPM programs have very strict rules as to which publishers to accept as affiliates, as well as what traffic is allowed.
In general, these programs do not allow any automated traffic gained from traffic exchanges of any kind. This includes any form of click or hit exchange. If you are caught using these methods of gaining more traffic, you will loose all commission earned so far. There are some PPM programs offering significantly lower commission who allows most sources of traffic, but these commissions are so low its not interesting for publishers with generic traffic.
Adding a PPM affiliate program to a site with good traffic can certainly add to your revenue. If you add the code only to pages where you have plenty of visitors, you will soon notice a difference. But, as you are not gaining anything from referring visitors, you shouldnt place the ad in a prominent spot. Those spots should be used for PPC or PPS programs where you gain from sending more visitors to the affiliate program.
Theo Swan |
| More Resources |
|
| Recommended Products |
Sponsered Links |
|
|
 |
| Latest News |
| Financial crisis pummels stocksStock markets plummet around the world as investors worry about the growing level of financial turmoil.Obama highlights McCain scandalUS Democratic hopeful Barack Obama attacks rival John McCain over a 1980s financial scandal, as campaign mudslinging intensifies.Mammals facing extinction threatAbout 25% of the world's mammal species are at risk of extinction, according to the first assessment of their plight for a decade.Angola arms trial opens in ParisForty-two people, including prominent members of French society, go on trial accused of involvement in trafficking arms to Angola.Suicide blast hits Sri Lanka townA suicide blast in a Sri Lankan town kills a former general and at least 26 other people, the defence ministry says.Nobel prize for viral discoveriesThe discovery of HIV and work linking a virus to cervical cancer jointly win the Nobel Prize for Medicine.Deadly earthquake hits KyrgyzstanAn earthquake kills at least 65 people in Kyrgyzstan, near its mountainous border with China, officials say.Menezes officers 'not at fault'The police did nothing wrong in the run-up to the shooting of Jean Charles de Menezes, a policewoman tells the inquest into his death.Starbucks denies it wastes waterUS coffee-shop chain Starbucks defends itself against claims of a serious waste of water by leaving taps running in its stores all day.Goat 'condoms' to curb Kenyan herd numbers amid droughtDrought forces Kenyan herdsmen to turn to traditional contraception to control goat population, the BBC's Ruth Nesoba reports.Poland settle dispute with FifaThe Polish FA settles the dispute with its government that threatened its ability to co-host Euro 2012, says Fifa chief Sepp Blatter.England confident over $20m matchECB chairman Giles Clarke says the $20m (£11.5m) match between England a Stanford Superstars XI will go ahead.The human cost'My grandfather jumped off a roof in the 1929 crash'Day in picturesMemorable images from around the worldNew eraIs Dr Beetroot's fall a boost for South Africa's Aids fight?Winning the war?Judging al-Qaeda's strengths and weaknessesKosher callsUltra-orthodox Jews struggle with new technologyShifting groundsNew states come into play as polls swing to ObamaEU opens 'job centre' in AfricaThe EU opens a "job centre" in Mali, hoping fewer young Africans will risk their lives trying to get to Europe.Ten dead in California bus crashAt least 10 people are killed and many more are injured as a bus en route to a casino overturns in the US state of California.Tibetan earthquakes kill dozensAt least 30 people die as two earthquakes strike the Himalayan region of Tibet, Chinese state media report.Europeans sought over hack attackThe FBI is seeking a British man and his German accomplice over attacks on web shops selling satellite TV equipment.Livni concerned for peace talksTime is running out for a peace deal between Israel and the Palestinians, Israel's PM designate Tzipi Livni has warned.Fury over Zardari Kashmir commentKashmiris react with anger after Pakistani President Asif Zardari is quoted as describing militants fighting India as "terrorists".Stocks slide despite reassurancesThe UK's top share index has its biggest one-day points fall ever as Chancellor Alistair Darling tries to reassure financial markets.Lehman Bros head took home $300mThe head of failed US investment bank Lehman Brothers tells Congress he took home $300m (£172.6m) over the past eight years.Pollution linked to appendicitisAir pollution may increase risk of developing the life-threatening condition appendicitis, research suggests.EU's climate package 'in crisis'The EU's attempt to lead the world on climate change will crumble unless its current policy crisis is resolved, a study warns.Chihuahua is box office top dogCanine film Beverly Hills Chihuahua is best in show in the North American box office, according to early estimates.Oyster card hack details revealedDutch researchers reveal details of how they managed to copy the radio chips used on London's Oyster card.Send your video, pictures and story ideasHave you got a good story? BBC News wants to hear from you. |
|